Paid Media Content Manager Job at Robert Half, El Segundo, CA

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  • Robert Half
  • El Segundo, CA

Job Description

Job Description

Job Description

We are looking for an experienced Paid Media Content Manager to join our dynamic advertising team in Los Angeles, California. In this role, you will lead the creation and execution of high-impact campaigns across key paid social platforms, including Meta, TikTok, and YouTube. This position requires a creative problem-solver with a strong analytical mindset and a passion for leveraging data to drive performance and engage audiences. If you thrive at the crossroads of creativity, strategy, and innovation, we encourage you to apply.

Responsibilities:

• Brief and implement effective paid social campaigns across multiple brands, ensuring alignment with overall marketing objectives.

• Monitor and optimize campaigns that support acquisition goals.

• Develop innovative ad concepts and branded content, contributing to scripting, filming, or editing as needed.

• Oversee agency partnerships by providing creative direction, reviewing assets, and managing campaigns from ideation to execution.

• Work closely with brand and legal teams to maintain consistent, compliant messaging that aligns with brand guidelines.

• Establish and nurture relationships with influencers and content creators to amplify brand storytelling and achieve measurable results.

• Monitor emerging trends, technologies, and channels in social media to identify and test new opportunities for growth.

• Conduct competitive analyses and assess market developments to inform strategic decisions and creative approaches.

• Create and ideate ad content to enhance conversion rates.

• Analyze campaign performance data to extract actionable insights and implement continuous optimizations.

• Minimum of five years of experience in paid social media campaign management.
• Proficiency in platforms like Meta, TikTok, and YouTube for advertising and content creation.
• Strong skills in Adobe Premiere Pro for video editing and content production.
• Expertise in managing campaigns on Facebook Ads and TikTok Paid Advertising.
• Proven ability to develop engaging ad copy and creative content tailored for varied audiences.
• Experience collaborating with influencers and creators to create impactful partnerships.
• Solid understanding of social media trends and ability to adapt strategies to emerging technologies.
• Analytical skills for interpreting campaign data and applying insights to improve performance.

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